How Game Publishers like Epic Games use AWS ?

📌 What is AWS (Amazon Web Services) ?

Amazon Web Services (AWS) is a subsidiary of Amazon providing on-demand cloud computing platforms and APIs to individuals, companies, and governments, on a metered pay-as-you-go basis. These cloud computing web services provide a variety of basic abstract technical infrastructure and distributed computing building blocks and tools. One of these services is Amazon Elastic Compute Cloud (EC2), which allows users to have at their disposal a virtual cluster of computers, available all the time, through the Internet. AWS’s version of virtual computers emulates most of the attributes of a real computer, including hardware central processing units (CPUs) and graphics processing units (GPUs) for processing; local/RAM memory; hard-disk/SSD Storage; a choice of operating systems; networking; and pre-loaded application software such as web servers , databases, and customer relationship management (CRM).

The AWS technology is implemented at server farms throughout the world, and maintained by the Amazon subsidiary. Fees are based on a combination of usage (known as a “Pay-as-you-go” model), hardware, operating system, software, or networking features chosen by the subscriber required availability, redundancy, security, and service options. Subscribers can pay for a single virtual AWS computer, a dedicated physical computer, or clusters of either. As part of the subscription agreement, Amazon provides security for subscribers’ systems. AWS operates from many global geographical regions including 6 in North America.

Amazon markets AWS to subscribers as a way of obtaining large scale computing capacity more quickly and cheaply than building an actual physical server farm. All services are billed based on usage, but each service measures usage in varying ways. As of 2017, AWS owns a dominant 33% of all cloud (IaaS, PaaS) while the next two competitors Microsoft and Google have 18%, 9% respectively according to Synergy Group.

📌 AWS Solve Many Industry Use Cases one of them is Game-Tech.

Epic Games is the interactive entertainment company and 3D engine technology provider behind Fortnite, one of the world’s largest games with over 350 million players. Learn how Epic Games is leveraging AWS services such as Amazon EC2 to scale capacity just-in-time and support remote creators.

Not Only Epic Games but many other game developers and publishers also use AWS.

📌 Game studios using AWS Game Tech

📌 Why To Build Game in Cloud ?

Reduce downtime and save costs

Improve gameplay and minimize latency withbackend infrastructure that’s closer to your players. Decrease operational costs during low-demand periods using serverless architectures and servers with automatic scaling. With AWS’s infrastructure, studios can pay only for the resources they use instead of investing in servers upfront.

Increase productivity and efficiency

Deploy new game features faster, expand capacity to meet player demand, and reduce fraud and cheating. Reduce the amount of building and testing needed to launch your game using automation and managed services that are designed for game workloads. With over 1 million active customers across 190 countries, 24 regions, 77 availability zones — 3 new regions announced, studios can have new IT resources available in just a few clicks, increasing agility.

Extend player lifetime value (LTV)

Extend the life of your game and keep innovatingwith services that help you understand your playersand keep them engaged longer. With 175+ services supporting virtually any cloud workload, developers can de-provision servers as needed enabling them to experiment often and fail fast if a game idea doesn’t work.

Enable innovation with a trusted partner

Build highly available multiplayer games withglobal reach, automatic scaling, and intelligentmatchmaking. We provide the core staples of technology infrastructure, so studios can focus on developing the engagement with players rather than on infrastructure.

📌 Game Production on Cloud :

Create flexible, remote studios:

  1. Deploy virtual workstations:

Create virtual workstations that are secure, durable, and, best of all, highly scalable — allowing artists and editors to work on multiple large files.

2. Build a distributed development pipeline:

Reduce the security risk of distributed hardware with a cloud build pipeline that allows you to test new technology, such as Amazon Elastic Compute Cloud (EC2) Mac instances for iOS and macOS games.

3. Onboard remote talent easily:

Empower your team to work from anywhere in the world remotely and get them up to speed quickly with the best cloud technology available.

📌 Game Servers and Networks :

Gives Players a Reliable Experience:

  1. Deliver low-latency player experiences :

Improve your in-game player experience with game servers and global networking. Satisfy players with fast-action, 45 MS global median latency and low-jitter gameplay.

2. Protect your game infrastructure :

Secure your game data from external threats. With built-in protection against common distributed denial of service (DDoS) attacks, AWS has more security standards and compliance programs than any other major cloud provider.

3. Scale your games with player traffic :

Deliver a great player experience, even during peak hours, with a compute solution that enables you to ramp up when player usage is high and ramp down when traffic has tapered. With AWS networking, optimize performance and connect to new players globally.

📌 AL and Ml for Games :

Build Intelligent Game Experience :

  1. Build faster :

With 10X better-performing algorithms and 2X the performance compared to other cloud providers, AWS Machine Learning is focused on solving some of the toughest challenges facing game developers today.

2. Operate your game smarter :

Build, train, and deploy ML models fast so you spend more time making predictions on player behavior and taking action to engage and delight players.

3. Create new experiences :

Augment your game with artificial intelligence that help you build better, more immersive experiences for your players in a shorter period of time.

📌 Analytics and Big Data :

Why Build on AWS ?

  1. Personalize experiences :

Undersrtand your players to deliver a tailored experience. Track operational resources and optimize marketing executions based on data-driven analysis to maximize cost and success.

2. Scale data and storage with demand :

When your game hits it big, AWS can scale to meet the volume and velocity of the data generated — all while paying only for what you need.

3. Handle data with complete security :

Rest assured that your game data is in good hands with AWS’s highly redundant networking, low latency, and high throughput.

Checkout this Video for understanding more about how Epic Games is getting benefited from AWS.

Thanks For Reading. Hope You Learnt Something New



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